I think we can agree that the secret to modern marketing is more often word of mouth and referral. What better place to exchange ideas, experiences and recommendations than in a warm and conducive networking environment. And it is exactly this that the Marlow Chamber of Commerce provides.
It is by providing this platform that allows businesses to interact and develop relationships. Above and beyond this, Marlow Chamber not only connects businesses but provides a number of value added support services and contributes to the well being and prosperity of the community at large.
But what about the consequences the actual output and impact that the Chamber has on businesses and its members.
A very good example of this is that of Celebrations Party Shop in Marlow.
As a direct result of the Chamber encouraging members to provide a short presentation on their business Aimee Smith learnt about how branding could help her business evolve and move forward. Richard Collins of Ecobrand talked about the importance of establishing a brand vision and building brand reputation.
Aimee commissioned a Brand Vision Report from Ecobrand. This provided invaluable insight into competitors, the balloon and party market place and established brand positioning, key messages, naming, values and creative next steps.
The immediate result was a name change to ‘Celebrate Balloons. Ecobrand then designed a new look logo, brand guidelines and website. From this Aimee was able to totally rebrand the look and feel of her shop and have van livery produced.
This has helped Aimee establish Celebrate Balloons as a potential national brand and allow her business to grow.
Richard Collins said “it is an absolute joy being able to work with a local business like Celebrate Balloons and make a real impact on their future. Without the support of Marlow Chamber our businesses would have never met. The Chamber provided the perfect opportunity to meet face to face and build a relationship that really helps the business process.”
Aimee Smith said: “Finding out about Richard’s services at Eco Brand and being inspired by what they could do for my business was only made possible through my membership of Marlow Chamber. Listening to Richard’s presentation on marketing made me think about everything we could achieve if we refocussed our look. Having the chance to chat directly with him about it and find out more at our regular Chamber meetings felt less pressured than making an enquiry directly with a company that I had no idea about.”
As a result Aimee launched the Celebrate Balloons brand and newly evolved business to the world at a wonderfully attended event in February this year.
It’s clear to see that Marlow Chamber has had a positive and lasting effect on two of its members. The Chamber has also been instrumental in directly changing the landscape of the Marlow high street through the new look of Celebrate Balloons and has been part generating local economic growth.
Membership of the Marlow Chamber of Commerce can give your business a real advantage by raising your brand visibility and providing a supportive and proactive marketplace to grow your business.
To find out more about becoming a member or making the most of your membership please contact the Secretary – Jo Braybrooke on firstname.lastname@example.org.