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Tuesday, 21 September 2010 19:44

Help MarlowFM to 'Take to The Air'.

 

MarlowFM were granted a 5 year FM licence by OfCOM just over a year ago. We've just located premises to build our studios at Longridge Activity Centre, and are now in search of the funding to complete on schedule and launch our new FM service to Marlow Town and it's environs in the Spring of 2011. Coming on board now with MarlowFM as one of our Premium Sponsors will not only help us get on air but will bring guaranteed savings and advantages to those 'early bird' supporters.

Radio advertising is an extremely powerful medium, and many businesses will soon realise the value of advertising with MarlowFM. Our broadcast area has around 55,000 households within it with a high proportion of existing and enthusiastic radio listeners. We will be providing a genuinely local service to people, filling the gap left when the local commercial station, Mix 107, ceased broadcasting last year.

 

Advertising

We have a range of options available to suit everyone, from the corner shop to the multi-national. You will either supply your pre-recorded advert to us which would be quality checked before scheduling for broadcast or our own production team will step in. They will handle everything for you from the initial brief right through to the broadcast of your finished ads and we will help you put in place an effective radio campaign that when coupled with your existing marketing tools will ensure your product or service really gets noticed. To produce a basic 30 second ad will cost £75. Prices for 30 second slots range from £6 to £12 per play depending on whether they're inside or outside of peak listening times and of course we offer discounts for block bookings. We recommend a minimum of 12 weeks for an effective campaign and we will be carrying out regular surveys once on air to keep our statistics up to date to feedback to our advertisers.

 

Sponsorship

We are looking to sign up sponsors now to attach their name, brand, product or service for 12 months starting from our launch day in March 2011 to the following:

REGULAR INFORMATIVE ITEMS:
Traffic Reports 7 DAYS - News Service 7 DAYS - Weather Updates 7 DAYS - Daily Diary/What's On - 7 DAYS -
Business News MON-FRI

PRIME-TIME SHOWS

Breakfast MON-FRI and/or WEEKEND -  Lunch MON-FRI and/or WEEKEND - Drive-Time MON-FRI

Our usual annual rate for each of the above options would be £5,000 which is less than £100 per week. At the end of our initial month long test transmission we were pulling in between 3,000 and 5,000 listeners at peak times every day and our breakfast show had better figures than our local commercial station.

£100 a week to reach a possible 55,000 households and approaching 90,000 people constituting a significant potential audience is, we believe, money well spent.

However, we are offering any of the above options to Premium Sponsors for just £3,000 - that's around £58 per week.

In addition, we will produce an ad to schedule for daily broadcast on MarlowFMOnline between now and our FM launch day, provide a link from our web site to the sponsors own site and include a listing/logo/brand on all our pre launch publicity materials. The only proviso is that the payment is made now, in advance of our launch. There's also the possibility of agreeing a part payment in advance with the balance paid over 12 months on Direct Debit.

MarlowFM is going to have a big impact and will certainly make waves once on the FM airwaves. Take this opportunity to support not only a great community venture but what will also be an influential medium which will provide you with a great advantage.

For more information and to discuss how a partnership with MarlowFM can be of mutual benefit, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or talk to Paul Mansell on 07966 131707.